Is your idea ready to move forward?

Answer eight focused questions to examine your idea’s clarity, audience relevance, cultural grounding, distinctiveness, commercial potential and readiness for testing.

A preliminary score across eight dimensions
Your current development stage
The assumption that needs the most attention
One practical action you can take next

Complete the diagnostic in approximately three minutes and receive your preliminary result immediately on screen. No account required. Suitable for business ideas, creative projects, events, services, community initiatives and cultural programmes. Your result is a structured starting point—not a prediction or guarantee of success.

Dimension 1 of 8Purpose clarity

How clearly can you explain the value or change this idea is intended to create?

Continue testing

Take the idea into the Simulation Lab.

Move beyond the initial signal by examining evidence, assumptions, cultural perspectives and changing conditions before deciding what to build or test next.

Enter the Simulation Lab →